📌 The Swipe File

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← ME — Janet Mills ads · Candidate profile

ME — Janet Mills

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1,602

ads

~$529,049

est. spend

0

active now

139

creatives analyzed

Issue / topic

democracy elections 1045

candidate character bio 169

other 156

healthcare 146

abortion 47

economy taxes 25

education 10

immigration 2

veterans 1

crime safety 1

Framing

contrast comparison 927

positive candidate 408

attack opponent 266

informational 1

Emotional appeal

urgency 1248

fear 190

anger 64

nostalgia 37

neutral 20

pride 16

empathy 16

hope 11

Format

unknown 703

video frame 324

graphic text card 304

photo 120

news screenshot 107

mixed 24

social screenshot 20

Top ads by score

~USD 4,000–4,499 64d live

~USD 9,000–9,999 47d live

~USD 10,000–14,999 28d live

~USD 2,500–2,999 106d live

~USD 3,500–3,999 132d live

~USD 8,000–8,999 42d live

~USD 8,000–8,999 28d live

~USD 35,000–39,999 4d live

~USD 8,000–8,999 63d live

~USD 7,000–7,999 20d live

~USD 1,500–1,999 152d live

~USD 2,500–2,999 30d live

~USD 900–999 161d live

~USD 3,500–3,999 21d live

~USD 2,000–2,499 102d live

~USD 8,000–8,999 42d live

~USD 700–799 169d live

~USD 3,500–3,999 41d live

~USD 900–999 112d live

~USD 4,000–4,499 13d live

~USD 2,000–2,499 30d live

~USD 3,500–3,999 12d live

~USD 1,000–1,499 13d live

~USD 3,500–3,999 63d live